Privacy
Who is responsible
The data controller is The European Gentleman ApS, CVR 46738470, Bakkevej 14, 2. th., 9400 Nørresundby, Denmark. Write to us about anything concerning your data at [email protected].
When you buy
When you order we keep your name, address, email, phone number and what you bought. We use them to send your shoes, to tell you about the delivery and to handle a return or a claim. The legal basis is our contract with you. We never see your card details. Stripe handles those.
The Danish Bookkeeping Act requires us to keep accounting records, invoices with your name included, for five years from the end of the financial year the purchase belongs to. Then we delete them.
The newsletter
If you sign up for the newsletter we keep your email and when and how you said yes. You confirm through a link in an email before you are on the list. The legal basis is your consent, and you can leave with the link in every mail. We then delete your email from the list.
When you sign up for a size
If you sign up for a model or a size we do not have in stock, we keep your email and what you signed up for until we have written to you once, or for twelve months at most. Then we delete it. The legal basis is your consent.
Cookies and measurement
Essential cookies are always on. They keep you logged in and keep your basket. Until you say yes to more, measurement runs without storing anything on your device and without anything that can be traced to you. That is how we can see how many people decline without following them.
If you say yes, we also use
- PostHog, which shows us how the shop is used and records visits so we can find what is broken. The data stays in the EU.
- Google Analytics, which shows us which searches and which ads brought you here. Google stores the data outside the EU and we cannot choose otherwise. That is why it sits behind a yes and not among the essentials.
- Meta, which tells us whether our ads on Facebook and Instagram work, and whether a purchase came from one of them. If you say yes, we tell Meta about the purchase with your email and phone number hashed, so Meta can recognise a user without receiving the details in clear text. If you say no, Meta gets nothing.
You can change your choice at any time through the "Cookies" link at the bottom of the page.
Who receives your data
We share only what is needed with the companies that help us run the shop. They are Stripe (payment), Shipmondo and the carrier (delivery), Resend (mail), e-conomic (bookkeeping), Railway (the servers, which stand in the EU) and Cloudflare (images and security). They may use the data only to do that work for us. We never sell your data.
Your rights
You have the right to know what we hold about you and to have it corrected or deleted. You can also ask us to restrict what we use it for, object, and receive your data so you can take it elsewhere. Where you have given consent you can withdraw it at any time. Write to [email protected] and we answer within a month.
If you are unhappy with how we handle your data you can complain to the Danish Data Protection Agency, Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby, via datatilsynet.dk.